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Beyondmedia Education’s Salome Chasnoff Named Purpose Prize Fellow - Nov 03, 2011

by Civic Ventures | Civic Ventures

Chicago, Illinois – Civic Ventures today announced that Salome Chasnoff, founder of Beyondmedia Education, is a 2011 Purpose Prize fellow. Chasnoff was recognized as a social entrepreneur over 60 who is using her experience and passion to make an extraordinary impact on society's biggest challenges. Now in its sixth year, the $17 million Purpose Prize program is the nation's only large-scale investment in social innovators in the second half of life.

Chasnoff was named a fellow for transforming media into a tool that is used by people who are outside the margins of media production – girls with disabilities, formerly incarcerated women, homeless youth, and others – to tell their stories in their own voices, become educators and role models for others, influence public policy and generate social change.

"While Purpose Prize fellows are helping to solve a wide range of pressing social problems, they have one thing in common," said Marc Freedman, CEO and founder of Civic Ventures and author of The Big Shift (PublicAffairs Books). "They – and millions of others in encore careers – are turning personal passions and decades of experience into invaluable contributions across sectors, continents and generations."

The approximately 300 attendees of the invitation-only Purpose Prize awards ceremony will hear from Prize judges, including NBC's Jane Pauley and Sherry Lansing, CEO of The Sherry Lansing Foundation and former chair of Paramount Motion Picture Group. The 28 judges – leaders in business, politics, journalism and the nonprofit sector – chose the winners from a pool of more than 1,000 nominees.

"The work of Beyondmedia Education and that of Civic Ventures are very similar," says Chasnoff. "We create opportunities for people to reinvent their lives, share their stories and impact their communities."

Funded by The Atlantic Philanthropies and the John Templeton Foundation, The Purpose Prize is a program of Civic Ventures' Encore Careers campaign (, which aims to engage millions of boomers in encore careers combining personal meaning, continued income and social impact in the second half of life.

For more information about The Purpose Prize, visit:

Civic Ventures is a think tank on boomers, work and social purpose. The organization introduced the concept of encore careers, which combine meaning, continued income and social impact. The Purpose Prize, funded by The Atlantic Philanthropies and the John Templeton Foundation, is a program of Civic Ventures.

Beyondmedia is a 501(c)(3) nonprofit organization that collaborates with underserved and underrepresented women, youth and communities to tell their stories and organize for social justice through the creation and distribution of media arts. We specialize in media literacy and production workshops that equip marginalized communities to use these powerful tools to amplify their voices and create social justice campaigns.